Independent Streetwear / Identity 001

BrokeAF

Identity 001

Broke AF

Two models in charcoal BROKE and Zero Balance streetwear in front of a black shutter
Humanity over everything.001
Bone oversized BROKE AF hoodie with a kangaroo pocket and 0.00 cuff detail
Anti-material.002

001 / Manifesto

Anti-material.

Pro-humanity.


The world keeps asking for proof of a life well spent. So we collect things. We arrange them in the light. We hope they say something about who we are.

And still, the best parts of being alive are hard to account for.

The pull of somewhere you’ve never been. The quiet of being understood. The way time opens up when you forget to count it.

As the world learns to imitate more of us, we want to feel more human. To stay curious. To leave room for chance. To spend our time on what makes it disappear.

Let the things we keep earn their place. Let them wear thin with use. Leave the rest of our wanting for the world itself.

There’s a kind of wealth that moves between people. It grows in the hours we give away, in the places that change us before we have words for how. You can come home with lighter pockets and feel, somehow, like you brought more back.

The future is still unwritten. We want to meet it with some room left in our lives. Room for a stranger to become someone we miss. Room for a place we’ve never heard of to feel like somewhere we belong.

There’s no balance sheet for a life like that.

Broke AF. Go anyway.

BROKE AF Identity 001 poster: BROKE over AF in bone on black with a lime rail
Identity 001Poster

002 / Lookbook

Identity 001

Look 01

Humanity
over everything.

Identity 001 / Drop 001

Four nighttime streetwear portraits featuring a rugby shirt, olive jacket, dark jersey and Anti-material club sweatshirt
Went anyway.01
Look 01

Be broke

Go anyway.

*** Broke AF ***

Identity 001


Good company0.00
Bad budget—

The good part was free.


Save the receipt.

||| || ||| | ||||

Look 03Zero Balance

00

Club

Zero Balance Club

Helmeted person wearing BROKE AF beside a basketball court, seated on a vintage car
The good part was free.01
Model in a charcoal BROKE AF hoodie and Spend Time jeans suspended above a desert landscape
Go anyway.02
Mirror portrait of a woman wearing a charcoal Zero Balance hoodie and Spend Time pants
Zero Balance03
Mirror portrait showing a washed black receipt graphic tee and Spend Time jeans
Save the receipt.04

Status — 01

Out of
money

Status — 02

Out of
office

003 / The Drop

Drop 001

Overdrawn

Washed grey wide leg sweatpants with Spend Time lettering and Zero Balance embroidery
Spend Time01
Bone waffle long sleeve with Be Broke chest lettering and Moments Over Material sleeve lettering
Be broke02
Front and back of washed black Be broke tees and bone Discount luxury tees
Be broke. Go anyway.001
Rent due hoodie, Went anyway cap, photo graphic tee and zero balance cap
The good part was free.002
Zero balance rugby shirt and jersey, Humanity over everything olive jacket and bone sweatshirt
Anti-material club003
Charcoal Out of money pullover, wide leg denim, olive jacket and Zero Balance Club jersey
Spend Time004
  1. 001Discount luxury$0.00
  2. 002Anti-material100% cotton
  3. 003Rent due. Still out.
  4. 004Went anyway.0.00
  5. 005Anti-material club
  6. 006Spend Time

004 / Waitlist

Get in

Drop 001 / Overdrawn